NSDesign Blog

5 ways to improve your SEO strategy
17 May 2012 16:26

It is a well known fact that having a high ranking in the Search Engine Results Pages (SERPs) is a huge asset to any business; it drives more traffic to your page and increases brand awareness. The only way to achieve this is to implement an effective Search Engine Optimisation (SEO) strategy. Here are five [...]

Optimising web pages for tablet technology
15 May 2012 15:38

A recent study by Adobe has revealed that tablet traffic has grown 10 times faster than smartphone traffic, highlighting the two as distinct mediums with different benefits and ever changing levels of popularity. The information came from Adobe’s Digital Index report, which emphasised the switch in consumer preference from smartphones to tablets.  The data showed [...]

Marketing on Facebook Mobile
10 May 2012 15:23

Many companies currently employ Facebook as part of their digital marketing and social media strategies, and so far, the networking platform has proved to be a useful business and advertising tool. It is therefore surprising to hear that Facebook Inc. has reported a reduction in advertising growth in its latest filing with the Securities and [...]

HTML 5 – The latest word in web design
8 May 2012 16:39

HTML has come a long way since its invention in the 1990s, but until recently has not supported video content. This is the reason that its newest incarnation, HTML5, is being received with huge enthusiasm by many business and web designers, as this is no longer the case, and video is now supported natively by [...]

Are Apple’s 4G claims misleading?
2 May 2012 11:28

Apple’s latest iPad is truly a revolutionary product, and one of things that make it so is its ability to connect to the superfast 4G mobile network. However, the claims that the tablet is compatible with 4G are now being investigated by the Advertising Standards Authority, on the grounds that they are misleading. Not only [...]

Online advertising is now the biggest marketing sector
30 Apr 2012 16:06

Recent figures from the Advertising Association have demonstrated that digital marketing now has a 28% share of the UK’s advertising spend – meaning that it now accounts for more marketing spending than any other advertising medium. The research, compiled by marketing information service Warc, exposed the significant rise in the amount of money spent on [...]

Social Media ROI
26 Apr 2012 12:27

Social media marketing is a popular strategy in the digital industry, and one which has been proven to be very successful. It is easy to see why it works – millions of consumers log on to sites like Facebook and Twitter on a daily basis, providing a large and easily accessible market for companies to [...]

Google to launch new cloud storage service
24 Apr 2012 09:43

Web giant Google is expected to officially announce its new storage service, known as Google Drive, in the very near future. The service will provide users with remote storage for their pictures, notes and any other documents on the Internet, thus making their files available for access from any web-connected device, including smartphones, tablets and [...]

2012 Social Media Marketing Report – Top Findings
16 Apr 2012 15:40

Social Media Examiner’s fourth Social Media Marketing Report was released recently, and highlighted a number of important statistics with regards to social media marketing in 2012. Here are the top 5 findings: 1.     92% of survey respondents are using Facebook as part of their online marketing strategies with Twitter and LinkedIn coming in second [...]

Do you need to fear negative SEO?
13 Apr 2012 08:18

A couple of weeks ago I blogged about an announcement by Google’s Matt Cutts that sites would, in future, be penalised for over optimisation. This move is part of a systematic effort by Google to eliminate sites with low quality content ranking highly on SERPS (search engine results pages) through massive back linking campaigns. While [...]